About Brand Nova AI

Human-led. AI-powered.

Real strategists directing a full team of specialized AI agents, so your business gets big-agency capability without the big-agency overhead.

Ray Baxter with a team of people and specialized AI agents
Strategy by people. Execution amplified by AI.
The Founder

Ray Baxter

Founder & Fractional Chief AI Officer

Ray Baxter brings more than three decades of experience launching, growing, and selling businesses across solar energy, construction, advertising, wellness, coaching, food, and hospitality.

He has run every side of a business: business development, marketing, sales, customer service, and operations. He knows where the leaks are because he has had to plug them himself.

When AI tools matured, Ray put them to work in his own companies first, improving how leads were answered, how customers were followed up with, and how the day-to-day ran.

He founded Brand Nova AI for business owners who want those same results without having to research, build, and manage the technology themselves.

“You run the business. We build, run, and measure the AI behind it.”

How we work

Custom. Done for you. Managed. Measured.

No off-the-shelf packages and no software for you to figure out. Every stack starts with your business and is built around the outcomes you need.

1

Diagnose first

We look at your website and your real pain points before recommending anything.

2

Build your stack

A custom set of AI capabilities chosen for what they accomplish, not for the hype.

3

We run it

We set up, connect, and manage everything, so it works without adding to your plate.

4

We measure it

We track the results and keep tuning, so you see what your investment is producing.

Who we serve

Built for growing businesses

We work with small and mid-size businesses whose owners are stretched thin and know they're leaving leads, follow-ups, and hours on the table.

  • Lead response & follow-up
  • Marketing & content
  • Video & sales
  • Online ordering
  • Finance & bookkeeping
  • Operations
Meet Nova

Your guide to the right stack

Nova is our on-site AI guide. She can answer questions, walk you through your free website scan, and help you find the AI capabilities that fit your business.

The Nova crew

Meet the faces behind every build

Nova guides you through the diagnostic. Vega, Atlas and Orion write your Deep AI Discovery Report and stand behind every Brand Nova team agent. Each one can chat with you by text, and on video wherever video is switched on.

Nova, AI Guide

Nova AI Guide

Your guide to Brand Nova. Runs the diagnostic, answers questions and books the call.

  • The website scan and your AI stack
  • What each AI capability does
  • Pricing, checkout and onboarding
Vega, AI CMO

Vega AI CMO

Your AI chief marketing officer. Visibility, leads, sales follow-up and the customer experience.

  • Google, AI search, social and video
  • Lead capture, follow-up and close rate
  • Reviews, reputation and the customer journey
Atlas, Fractional AI CFO

Atlas Fractional AI CFO

Your AI chief financial officer. Cash flow, pricing, ROI and the hours AI gives back.

  • Bookkeeping, invoicing and cash flow
  • What each AI agent is worth in hours and dollars
  • Operations, scheduling and admin costs
Orion, Fractional AI CEO

Orion Fractional AI CEO

Your AI chief executive. Strategy, priorities, the roadmap and getting your team on board.

  • What to fix first and what to skip
  • The 30-day to 12-month AI roadmap
  • People, hiring, governance and growth

See what AI can do for your business

Start with a free scan of your website and get a custom AI stack built around what you need.

Start My Free Scan

Prefer to talk first? Email ray@brandnova-ai.com